Account Management • B2B Growth • Marketing • AI-Enabled Workflows

Building growth,
retention, and brand impact.

I’m Nayana Purohit, an MBA-qualified professional with experience across account management, B2B growth, member engagement, marketing, and communications. I believe in combining human touch with AI-enabled workflows to improve growth, retention, communication, and business efficiency.

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About

Client-focused, strategic, and growth-driven.

Nayana brings experience across industry membership, luxury retail, recruitment operations, and food-tech account management. Her work focuses on portfolio management, retention strategy, stakeholder engagement, marketing communication, CRM usage, data-led outreach, and cross-functional collaboration.

Human Touch + AI

Combining relationship-led work with modern AI-enabled workflows.

Nayana believes that strong business growth still depends on human connection, trust, communication, empathy, and relationship management. At the same time, she understands how AI can improve modern workflows by making research, reporting, segmentation, communication planning, and productivity faster, sharper, and more effective.

Human-Led Strategy

Building relationships through empathy, clear communication, stakeholder trust, client-focused problem solving, and long-term account care.

AI-Enhanced Workflows

Using AI to support research, reporting, content planning, communication drafts, data organisation, segmentation, and process improvement.

Future-Ready Growth

Staying aware of how business, marketing, communication, and customer success are evolving in a faster, more technology-driven world.

01 65%

Increase in member engagement through proactive account management and targeted outreach.

02 57%

Improvement in renewal conversion through segmentation and tailored communication.

03 $1M+

Portfolio managed across premium restaurant partners during her role at Zomato.

Services Across Australia & India

Supporting growth, retention, and communication across markets.

Account Management

Portfolio management, B2B relationship building, partner retention, stakeholder communication, service coordination, and SLA management.

Growth & Retention

Data-led segmentation, renewal strategy, upselling, engagement planning, customer success support, and performance tracking.

Marketing Communication

Email campaigns, brand communication, event support, competitive research, PR coordination, campaign execution, and stakeholder presentations.

Experience

Experience across growth, marketing, and operations.

July 2025 — Present

Member Engagement Consultant

Australian Industry Group • Adelaide, Australia

Managing 650+ member accounts across SA, WA, and VIC.
Working across manufacturing, construction, health and aged care, ICT, food and beverage, and labour hire sectors.
Increased member engagement through proactive account management and targeted service outreach.
Improved renewal conversion using data-led segmentation and tailored communication strategies.
Supporting member events, briefings, roadshows, CRM records, and newsletter campaigns.

Nov 2024 — Feb 2025

Marketing & PR Intern

Capri Holdings — Michael Kors & Versace • Sydney, Australia

Assisted with seasonal marketing campaigns, product launches, and influencer gifting initiatives across ANZ markets.
Supported PR coverage reports, competitive benchmarking, media list management, and outreach.
Assisted with VIP event planning, showroom coordination, holiday brand activations, and retail/e-commerce alignment.

Apr 2022 — May 2023

Associate — Global Recruitment Operations

The D. E. Shaw Group • Bangalore, India

Managed recruitment operations for 30+ internal stakeholder accounts across India, New York, Hong Kong, and London.
Delivered strong candidate profile quality control, process documentation, and reporting accuracy.
Supported global on-campus recruitment operations and stakeholder communication across regions.
Recognised internally for exceeding SLA adherence metrics for communication and reporting.

Jun 2021 — Apr 2022

Key Account Manager

Zomato • Bangalore, India

Managed a $1M+ portfolio of 75+ premium restaurant partners.
Improved partner retention through customised relationship management and feedback-led solutions.
Developed data-driven growth strategies using market trends and performance insights.
Supported upsell campaigns for underperforming segments and helped increase account order volume.

Skills

Core strengths.

Client & Account Management

Key account management, portfolio management, renewal strategy, retention, upselling, cross-selling, SLA management, and customer success.

Data, CRM & Tools

Salesforce, Microsoft Dynamics 365, Click Dimensions, data segmentation, analytics, performance reporting, pipeline tracking, Excel, and PowerPoint.

Communication & Strategy

Stakeholder engagement, executive presentations, email campaigns, cross-functional collaboration, market research, brand communications, event coordination, and AI-supported communication workflows.

Education

Academic background.

May 2023 — May 2025

Master of Business Administration — Marketing

The University of Adelaide, Australia
GPA: 5.8 / 7

May 2018 — May 2021

Bachelor of Business Administration — Marketing

Christ University, India
GPA: 3.5 / 4

Honors & Recognition

Academic and professional recognition.

May 2023

Global Citizens Scholarship

University of Adelaide — merit-based scholarship worth $20,000.

May 2018

ISC School Topper — Commerce

Carmel Junior College — scored 95 percentile in ISC boards with 100 in Economics.

Recommendations

Professional feedback.

“Nayana has been described as proactive, eager to learn, and willing to take on responsibility. Her approach to solving customer issues and supporting teams makes her a strong asset in professional environments.”

LinkedIn Recommendation

“Nayana has been recognised for her strong work ethic, analytical thinking, attention to detail, creativity, and ability to solve complex problems while supporting colleagues and contributing positively to team morale.”